THE Project

Polished by Lydia is a comprehensive brand identity project for a fictional nail salon, developed from concept to execution. I created the full visual identity, including logo design, typography selection, and a cohesive color palette that reflects a clean, modern, and elevated aesthetic. The project extended across multiple touchpoints, including social media graphics, website design, and branded collateral, all working together to create a consistent and recognizable brand experience. I also developed a complete brand kit to ensure consistency across future applications, demonstrating my ability to build a thoughtful, scalable identity system from the ground up.