THE project

A conceptual expansion project for the National Hockey League introduced the Little Rock Fireworks, a fictional team rooted in energy, celebration, and regional pride. The project focused on developing a complete visual identity, including a dynamic primary logo and supporting brand elements that capture the explosive spirit of the team. Through bold typography, vibrant color exploration, and cohesive design systems, the identity was crafted to feel both modern and memorable, showcasing a strong understanding of sports branding.